COGNITIVE WORKFORCE INTELLIGENCE

Discover the why behind
your team’s performance.

No two brains work alike–so why expect every employee to perform the same?
ThinkUp provides evidence-based cognitive insights that help leaders make confident workplace decisions before performance slips and problems escalate.

UNDERSTANDING COGNITIVE FITNESS

The missing metric in
workforce performance

Being cognitively fit means having the mental capacity to perform consistently, think clearly, and adapt effectively under real-world demands. It’s the foundation of every decision, innovation, and breakthrough in your organization. 

Sustained attention

Stays focused without mental fatigue degrading performance.

Adapt easily

Adapt to fast changes in demands, conditions, or priorities without struggle.

Confident decisions

Make quick decisions when under pressure or are uncertainty.

UNDERSTANDING COGNITIVE FITNESS

The
bottom line

You’ve hired great people and built strong teams. However, when workload intensity increases and change accelerates, performance becomes harder to sustain.

Delayed

decision making

High performers often absorb the most complexity and responsibility, which quietly drains cognitive
stamina over time.

Turnover

in leadership & staff

Sustained cognitive strain weakens leaders’ clarity, shifting organizations from executing strategy to replacing the people responsible for it.

$450 billion

lost in productivity


When employees can’t work in alignment with their natural styles, stress increases.
41% report that
stress hinders their
performance.

Bridge the gap before the crash

WHY THINKUP ASSESSMENTS MATTER

This is not a personality test.
Learn how your team works.

Our anonymous cognitive skills test is designed to provide a
decision-grade signal for your organization.

Unlike typical workplace tools, ThinkUp delivers predictive measurements across these five categories to identify and address performance risks before they impact your team.

Leadership &
Management Skills

Strong leaders keep teams aligned, make clear decisions and manage priorities, even as demands increase.

Cognitive &
Analytical Skills

Employees with strong analytical capacity stay clear-headed underpressure and solve problems without slowing execution.

Communication &
Interpersonal Skills

Clear communicators strengthen collaboration, align expectations, and keep teams aligned.

Technical &
Specialized Skills

Technically capable employees learn systems and role-specific knowledge quickly as tools and expectations evolve.

Adaptability &
Personal Effectiveness

Adaptable employees adjust to change and maintain performance as demands shift.

WHY THINKUP ASSESSMENTS MATTER

Stronger insights equals
stronger performance

When you understand the cognitive composition of your workforce,
you can make strategic decisions that multiply organizational
effectiveness and drive measurable business outcomes.

See The Strain
Before It Starts

As demands rise, performance depends on cognitive endurance. Measuring early helps identify execution risk, separate skill gaps from strain, and provide support before results slip.

Understand Why
Your Employees Fall

Strategies don’t fail from lack of vision—they fail because cognitive demand exceeds our sustainable human capacity. Aligning roles with cognitive capability protects performance and reduces burnout and errors. 


Set Expectations That Match Cognitive Demands

Skills and experience only go so far. ThinkUp helps leaders align roles with capability, make confident talent decisions, and place employees where they perform best.

Strengthen
Team Performance

Scaling performance shouldn’t include scaling pressure. Understanding cognitive demand helps leaders predict performance, maintain reliability, and adapt to change. 

FREQUENTLY ASKED QUESTIONS

Everything you
need to know

Organizations exploring cognitive insight typically want to understand how it connects to performance, placement, and planning decisions.

The questions below address what leaders most often ask before getting started.

How long does it take to complete the assessment?

Each assessment takes approximately an hour to complete.

The test assesses specific cognitive categories, such as memory, logic and reasoning, and auditory processing. After the test, employee scores are categorized and compared to our researched cognitive benchmark.

Individual employee results will be entered into our Thinkup platform. On the employee’s end, they can view detailed insights about their performance. On your end, you are able to see overall team performances and areas for growth. These results provide insights to create strategic plans within your organization.